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The basics of digital marketing

Fri 12 Mar 2021

Digital marketing refers to various forms of advertising conducted through digital mediums. The digital mediums can be emails, social media, mobile apps, websites, search engines, etc. Seemingly, digital marketing has grown prominence over traditional marketing. As millennial interests have become digitalized, brand inquiries happen first over the internet.

 What digital marketing comprises of?

  • Search engine optimization (SEO): SEO helps firm advertise their brand at the top of search engine searches using optimization. Moreover, firms can showcase their content to the right audience through aggressive campaigns.
  • Paid search: Pay-per-click (PPC) or paid search allows brands to sponsor their products at the top spots of the search engine results page (SERP). The ads are chargeable at every click. These highly intelligent processes create advertisements that specifically meet consumer requirements.
  • Social media marketing: Aggressive marketing campaigns can also occur in the social media handles of brands. Social media advertising campaigns can result in peer-peer engagements of the advertised product.
  • Content marketing: Content marketing helps brands to only to advertise but to educate and generate awareness to consumers on particular niches. Content marketing can generate more organic search leads than paid ones.
  • Email marketing: Emails help brands to communicate with customers most quickly. Marketing emails must be crafted with strategic, conversational, trustworthy, and relevant content to attract customers.


Why brands choose digital marketing?

  • Highly affordable
  • Accessible
  • Greater flexibility
  • Interactivity
  • multimedia