Augmented reality (AR) helps users experience a different sense of digital reality with enhanced user experience. Examples of AR include Snapchat lenses and the game Pokemon Go. 

Virtual reality (VR) takes users into a complete immersion experience where they lose all sensory experiences of the physical world and enter a virtual experience. VR devices like HTC Vive, Oculus Rift or Google Cardboard, takes users into a different environment which gives them a varied user experience.

In a Mixed Reality (MR) experience, both AR and VR, real-world and digital objects interact to give users an otherworldly digital experience. Mixed reality technology is becoming prominent with Microsoft’s HoloLens.

Extended Reality (XR) is an umbrella for all technologies that improve user senses. XR can provide additional information about physical environments or take users to experience totally unreal, simulated worlds. Examples for XR technology include, Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) technologies.