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Ecommerce strategies to make big wins in market

Mon 12 Apr 2021

Ecommerce has become the trending option to conduct businesses. With the COVID pandemic, stakes have been never higher for eCommerce sellers to compete for consumer interests. We will explore the top winning strategies that can make your business trending on eCommerce platforms.

  1. Create Google Ads

Ad platforms like Google shopping can attract consumers at relatively low costs. Google shopping allows online vendors to get targeted traffic that is organic. Google’s showcasing shopping ads has already helped retailers gain a horde of the consumer base.

  1. Make use of structured markup language

Schema or structured markup language can bring huge amounts of traffic to eCommerce websites. Schemas can also add rank-boosting to the eCommerce page, offering them a top spot at page listings.

  1. Innovate voice search features

Most consumers have long neglected hand typing and use voice searches to Google their preferences. Ecommerce sites should optimize their voice search features to channelize substantial amounts of traffic to their respective sites.

  1. Improve site speed

A site that takes ages to load can drive away any potential customer!! It is a huge turn-off for shopaholics to see their favorite sites taking forever to load. So, check with your backend team and improve the speed of your site.

  1. Create content-rich videos

Creating attractive content-rich videos can engage customers proactively. Trust us, brands across the world save millions of bucks by creating engaging videos!! Content-rich videos can extend the time of site visits of consumers and save brands millions on digital ads.

COVID changes E-commerce habits forever

Thu 18 Mar 2021

The ongoing novel corona pandemic has affected e-commerce, brick and mortar, B2B, and B2C businesses alike. The COVID pandemic has also altered the buying habits of consumers. From online purchases to bulk buying, we have seen consumers trying to withstand long quarantines with engaging pastimes.

As many countries instituted tough lockdown conditions, consumers saw online shopping portals as the only channel to meet their purchase needs. While shopaholics certainly missed the pleasure of walking their own shop aisles, eCommerce sites assured people of the necessities of survival.

Moreover, many firms began to fully understand the positive effect of having an online portal. With the pandemic ravaging normal life patterns, many firms took the monumental decision of going digital. Consequently, digital empowerment allowed firms to stay afloat in future pandemic conditions as well.

COVID brought basic necessities to the doorstep of consumers. Thereby, e-commerce became the most exploited digital innovation of the century. Moreover, experts forecast that the digital changes brought on by the COVID pandemic are to stay on forever. This clearly heralds a new era of digital empowerment for firms. Ecommerce platforms will become robust platforms for trading activities.

Upcoming trends for Internet of Things (IoT)

Wed 17 Mar 2021

Industry experts forecast IoT to have endless applications for the year 2021. Since its inception, IoT has grown exceptionally. It has become a diver for productivity and sustainability. With firms becoming more digitally empowered, the full scope of IoT is projected to expand further. Here are the latest IoT trends that you can watch out for the upcoming year:

  1. New trends of Internet of Behavior

The COVID pandemic forced firms to explore remote possibilities. Essentially, firms sought to become digitally empowered to remain operational in their respective environments. Moreover, firms are also becoming increasingly reliant on technologies to predict consumer behavior. IoT offers a people-centric approach to firms to market their activities.

  1. IoT investments in healthcare

Telemedicine offered numerous possibilities to clinicians to treat patients during tough pandemic times. Telemedicine offers clinicians the choice of treating patients remotely. Concurrently, IoT allowed Remote Patient Monitoring to be the new healthcare norm of the healthcare industry. Moreover, consumer interest also has grown in digital health devices. Experts posit a positive growth for digital health devices in the upcoming future.

  1. IoT applications in manufacturing

The manufacturing industry has begun to harness the possibilities of IoT. Remote operations have enabled firms to continue their activities even during quarantine conditions. Experts forecast that industries will incorporate more digitalization in their various functions.

Get to know the new features JDK 16

Tue 16 Mar 2021

Java Development Kit (JDK) 16 is set to release in March. After the release, JDK 16 stabilization repository can host any top priority (PI) bug fixings. Developers are already on the lookout for the recent updations that are to be part of the series

 For availing of the early access of JDK, developers can visit jdk.java.net. Like its predecessors, JDK 16 will only be available for a period of six months. However, it is expected to be a long-term support release to occur this year. The last long-term support release was JDK 11 which got released in September 2018.

So, what to expect in the new release of JDK 16?

  • Transition to Github
  • The transition of Open JDK source code repositories to Git from Mercurial
  • Offering jpackaging tools which are useful for self-contained Java applications
  • Pattern matching to allow common logic in a program
  • Allowing foreign memory access API
  • Integration of  Unix-domain socket channels
  • Offers records classes
  • Integration of the language features from C++14


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The basics of digital marketing

Fri 12 Mar 2021

Digital marketing refers to various forms of advertising conducted through digital mediums. The digital mediums can be emails, social media, mobile apps, websites, search engines, etc. Seemingly, digital marketing has grown prominence over traditional marketing. As millennial interests have become digitalized, brand inquiries happen first over the internet.

 What digital marketing comprises of?

  • Search engine optimization (SEO): SEO helps firm advertise their brand at the top of search engine searches using optimization. Moreover, firms can showcase their content to the right audience through aggressive campaigns.
  • Paid search: Pay-per-click (PPC) or paid search allows brands to sponsor their products at the top spots of the search engine results page (SERP). The ads are chargeable at every click. These highly intelligent processes create advertisements that specifically meet consumer requirements.
  • Social media marketing: Aggressive marketing campaigns can also occur in the social media handles of brands. Social media advertising campaigns can result in peer-peer engagements of the advertised product.
  • Content marketing: Content marketing helps brands to only to advertise but to educate and generate awareness to consumers on particular niches. Content marketing can generate more organic search leads than paid ones.
  • Email marketing: Emails help brands to communicate with customers most quickly. Marketing emails must be crafted with strategic, conversational, trustworthy, and relevant content to attract customers.


Why brands choose digital marketing?

  • Highly affordable
  • Accessible
  • Greater flexibility
  • Interactivity
  • multimedia